Wednesday, November 6, 2013

Budweiser Black Crown's well-calculated promo



First, the half-veiled teaser.  It's about sexy and luxurious, yet hip and demure.  Just a hint of the new beer.


The loud.  The savvy.  The famous.  The smooth and distinctive Budweiser Black Crown is fit for a Millennial party.  


This is essentially a behind-the-scenes video, without coming across as a behind-the-scenes video.  It's a calculated market research by Budweiser that apparently guided product development.  That is, beer making.

Now, what ideas do you have for your own promo video?

No comments:

Post a Comment