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Friday, November 28, 2014
Consider infographics for your blog
Wednesday, November 26, 2014
Do what works best for your blogging
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Monday, November 24, 2014
Focus on relevant ways to boost your blog
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- Whether it's a popular, niche or controversial subject, be clear first on your purpose for the blog and make sure you are truly interested enough in the subject to write about. Writing on a trending topic that bores you will end up boring would-be readers as well.
- Blogging and social media go hand-in-hand, but certainly not just for promoting your blog. I am turned off on bloggers who post in communities, for example, without context lead-in, relevant comment, or active engagement.
- Video series, regular podcasts, and running polls are things I don't do but ought to consider. How about you? There are many useful tools, platforms and forums at our disposal, so it may be worth trying something you hadn't done before.
Friday, November 14, 2014
Let creative ads inspire you
On my Tumblr blog Create, Simply Create, I occasionally post creative ads. They're images, not videos, but scanning these (and others you might Google) can inspire you on the kind of promotional ad you want:
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Wednesday, November 12, 2014
Canon insipres aspiring, struggling writers
In just 46 seconds, Canon tells a tale of inspiration, not just for aspiring but struggling writers, but also for the rest of us who aspire and struggle. It's a commercial, so that tale is evidently fictitious: I couldn't find Susan Dryson or anything on her book. But I love the cut-to-the-chase heart of the drama, and the fact that she prevails happily in the end. So Canon isn't just about images, but about self-publishing, too.
You see, the thing is, I am an aspiring, struggling writer, among a number of things.
Monday, November 10, 2014
Pleasant surprises with the new Buick
So picture this: The young man walks his grandmother to the driveway, and shows her his new Buick. She says "It sure doesn't look like a Buick." Their next door neighbor, also an older lady, chimes in "That's not a Buick!" "That's what I told him!" So funny.
That's Buick's gambit for a series of ads: The weary businessman gets an upgrade, before his flight (which has happened to me, too). The eager woman finds out her painting is worthless, but the exquisite frame has a $35,000 value. Then, a pool-playing bar patron finds out that longtime rock star Peter Frampton (rf. Show Me The Way) is replacing a band member on stage. It's about a pleasant surprise, when you give the new Buick a try, and who doesn't like pleasant surprises, right?
Friday, October 31, 2014
Facebook: 3 pluses, 3 minuses
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Pluses
- Facebook is the first mover, first shaker of social media. The fact that it has over one billion users makes it one of the most staggering draw online, and that's intriguing to me.
- I've been on it the longest among social media and seen a range of changes and maneuvers by its highers up. But the ease and convenience of its site in general are the best, and virtually any article, video or image I like has a Facebook share function.
- I've been many good friends in the past, and had meaningful exchanges, some of which I've collated onto my journals.
- In the year or two leading up to its IPO, Facebook made notable changes that, to me, served advertisers better than members. For one, I used to get a lot of advertisement via my Inbox and a lot of invites via notifications. I could delete them en masse, until it took away this function and I had to delete one by one.
- On the same note, about three years ago, I distinguished a page from a group, which was fine. Except that friends, or anyone, it seems, can just add me to a group, without even asking. I detest being roped into something I don't even care for. Again, I have to leave each group one by one.
- Spam messages were streaming in steadily into my Inbox, and it aggravated me that reporting them didn't temper the stream in the least. So I just deleted the conversation. It's a bit better now, but I was baffled as to why Facebook didn't seem to revise its spam algorithms.
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