In anticipation of the Super Bowl XLVII yesterday, Mike Greenberg of ESPN said that it was a superb show for everyone in his family: He, of course, looked forward to the football. His wife was keen on the commercials, and his daughter looked forward to Beyonce at halftime.
In recent years, I've become intrigued by these commercials (e.g.,
a heartwarming one by Budweiser) and the impressive outlay of dollars to air them on one of the biggest stages in the world. In
Super Bowl Ads Are Expensive But Your Marketing Doesn’t Need To Be, Jason Bahamundi speaks to this point:
There are business owners out there that were thinking to themselves: I want to have a commercial air in the Super Bowl day.
There is nothing wrong with that thinking as that shows a determination to grow their business, but you no longer have to wait to make an impact as big as a Super Bowl ad. In today’s constantly moving world of social media companies have the opportunity to make a name for themselves RIGHT NOW and the cost barrier to entry is very low [emphasis added].
I imagine, in particular, that some companies are worried about getting negative comments on their page or community. But Bahamundi's points are well-taken: By responding promptly and addressing the issue, companies can show how much they truly care about their customers.
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