Optimizing your promo video

In mathematics, we learn to solve a problem by first understanding what it is we're trying to solve, then by calling upon the right formula to solve it.  In a similar vein, Go! Animate offers a useful strategy on creating a promotional video:  A Proven Promo Video Formula That Sells Like Crazy.

1. Setup a Problem
2. Reveal a Product Solution
3. Call to Action

In 30 seconds, IBM accomplishes all three actions.  Quite compellingly, I'd say.  Even the call to action is an inspiring, engaging one:  "Let's build a smarter planet."

Additional things to consider

If you're a small business owner or organization leader, chances are you won't have the resources, budget and know-how of IBM, as far as creating a promo video is concerned.  So let's map this out a bit:  On one end of the spectrum is a complete do-it-yourself effort, and on the other end, of course, is a full-scale outsourcing to a video production agency.  The former is cost-effective but labor-intensive, and the latter is labor-effective but cost-intensive.  

Which area you play in depends on what resources, budget and know-know you actually have at your disposal.  These are questions to ask yourself:

1. For what purpose, objective or aim are you creating a promo video?
2. How well can you draw upon the strategy from Go! Animate?
3. How willing are you to think creatively about, and thus optimize, what you have?  
4. What must you learn or obtain to close any gaps between what you have and what you need?  
5. What do you need to do to get cracking on creating the promo video you have in mind?  

Lastly, I sometimes shudder, or roll my eyes, whenever I hear or see the word "proven..." method, technique or formula.  Mind you, I am glad to know that something works.  But I wonder about two things.  One, as in a resume or CV, the owner has reason to pump up the worth or impact of their offering.  So, how well does that proven method actually work?  

Two, unless he or she has spoken with you, or researched your needs, the owner of that offering has no idea what your purpose, objective or problem is.  So, how well will that proven method actually work in my situation?  Chances are, you will need to modify, revise or tweak it to better suit your purpose.  

It doesn't mean that even with the right strategy, you can guarantee a perfect outcome.  It may also mean that you don't secure all the answers to these questions.  But the thoughtfulness you put into solving your problem and realizing your aim helps a great deal to ensure that you have the best possible, most optimized outcome.