According to a recent study, it takes only 300 tweets to know one's personality. So, when a recruiter is checking out your knowledge and skills on social platforms, they could also look for derailment factors like behaviour, interests and interaction style.Reference: Work on social media skills to be a leader.
Whether or not you aspire to be a leader, the advice Neha Singh Verma documents in her article is worth reading carefully. In summer 2011 I began a concerted effort to draw on social media for my projects, participate actively, and learn conscientiously. It took a year or so to grasp this 21st century phenomenon, to find my rhythm, and keep evolving as I go forward. It's a step by step process, and I always emphasize at the outset: Begin with the end in mind. That is, clarify what it is you're trying to accomplish or trying to get out of social media. Then, it's a methodical, reasonable (i.e. sustainable) effort as you swim in it. At the end of the day, social media is no longer an option, but a necessity for the modern day leader, professional and staff.