Newcastle went anti-Super Bowl ad (last year)

This is for our Best Beer Ad Ever Contest: Actually it's an anti Super Bowl Commercial or spoof. This viral ad features actress Anna Kendrick for Newcastle Brown Ale questioning whether she is hot enough for a beer commercial. What do you think? She's in a dressing room joking about her agent booking her on a big budget Super Bowl ad, but it turns out the beer company can't afford the high ad fees, so she's stuck in the dressing room. Each instance of "Super Bowl" gets bleeped out, as if they are banned from using the word. Anna Kendrick is a cult figure among teenage girls and pre-teen girls for her famous rendition of the "Cup Song" in the movie Pitch Perfect. In summary, as Newcastle states in the ad, this is the mega huge football game ad Newcastle Brown Ale almost made. It's got our vote for hottest Super Bowl commercial of 2014.

Attractive Anna Kendrick describes herself well:  She is more the approachable hot, than the beer ad babe hot.  Not just that, though, I love her edgy but still girl next door attitude.

The stunt marks the second year in a row that Newcastle is trying to crash the Super Bowl. The technique often is referred to as ambush marketing, where an advertiser tries to capture the attention surrounding a big event like the Super Bowl or the Olympics without paying to be an official sponsor or advertiser.

Last year, Newcastle sparked a viral sensation with its tongue-in-cheek “If We Made It” digital campaign that imagined the “mega-huge football” ad it said it would have made but couldn’t afford. The highlight was a two-minute video starring the Academy Award nominee Anna Kendrick ranting about Newcastle revoking its offer to have her star in a Super Bowl spot.

Reference: Newcastle Brown Ale Calls for Other Brands to Join a Sly Super Bowl Ad Campaign.

Brilliant.