Wednesday, February 18, 2015

Staying power of Pinterest pins


(image credit)

In How to Use Pinterest for Business: “Getting Started” Guide for Beginners, Rebekah Radice points out a business value of this social media pinboard:
Imagine your best content popping up in the Pinterest feed 4 or 5 months after it was first pinned! This is common occurrence on Pinterest.

Compare that to the fast-paced Twitter stream or the hyper-competitive Facebook news feed and you’ll quickly understand the value.
I can definitely vouch for this with T'ai Chi EmpowerMany of my posts from a long while back are regularly (re)pinned or liked.  Nigel Ohrum found a similar phenomenon as well, testament to the great half-life of posts on Pinterest: 1600 times longer than that of Facebook!
 

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