Blogging your novel

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Several years ago, while I lived in Dubai, I got on Robert Kiyosaki's e-mail list, and he'd send chapter drafts of his work-in-progress book to us.  We'd read them, and send feedback.  That was a time perhaps when blogging was not so prominent in the writing world, and neither was social media in day to day online lives.  Fast forward to today, and Dorit Sasson makes a lot of sense in Blogging Your Novel:

• Blog your themes
• Blog how you overcame problems
• Blog about the life of a fiction writer

I imagine this is distasteful or risky for many writers, but those who are game stand to gain a lot from essentially crowd-sourcing their ideas and writing.  As Sasson pointed, done well, blogging makes your novel all the stronger and the more popular yet.