Word of mouth on social networks

(image credit)

According to a McKinsey Report, word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest for first time purchases, or when products are relatively expensive.

McKinsey also reported that word of mouth “is no longer an act of intimate, one-on-one communication”. Rather, it operates on a “one-to-many basis: product reviews are posted online and opinions disseminated through social networks."

Reference: Marketing with Everyday Influencers.