Monday, March 30, 2015

Blogging your novel

(image credit)

Several years ago, while I lived in Dubai, I got on Robert Kiyosaki's e-mail list, and he'd send chapter drafts of his work-in-progress book to us.  We'd read them, and send feedback.  That was a time perhaps when blogging was not so prominent in the writing world, and neither was social media in day to day online lives.  Fast forward to today, and Dorit Sasson makes a lot of sense in Blogging Your Novel:
  • Blog your themes
  • Blog how you overcame problems
  • Blog about the life of a fiction writer
I imagine this is distasteful or risky for many writers, but those who are game stand to gain a lot from essentially crowd-sourcing their ideas and writing.  As Sasson pointed, done well, blogging makes your novel all the stronger and the more popular yet.

Friday, March 20, 2015

All President Obama edition of Mean Tweets

It's important to remember that presidents are people, too.
Hilarious! I want to hear more...

Wednesday, March 18, 2015

Twitter takes a good step in the right direction

But there are two really complicated issues... anonymity... and free speech
There is much more to do on social media safety for everyone, but Twitter takes a good step in the right direction.

Monday, March 16, 2015

Social media throws the door wide open

Twitter is the real world.  If you're a parent, you'd better be able to admit that and understand it.
For better or for worse, social media has thrown the door wide open for all kinds of people to say whatever they want.

Friday, March 6, 2015

Nationwide makes safe happen

I imagine this commercial is painful for parents who've lost a young child to some preventable accident.  Still I hope that it prompts parents to do everything they can to prevent such accidents from happening.  This obviously is a heavier pull at your target audience's heartstrings, so decide if it makes sense for your ad campaign.

Wednesday, March 4, 2015

Doritos adds a dash of "pepper"

Speaking of Dads, this one is a bit selfish with his Doritos, so his kids have to take matters into their own hands.  How about a dash of pepper or a twist of lemon, then, for your promotion video?

Monday, March 2, 2015

Dove does a man stronger

Care makes a man s+ronger
As a father myself - of a smart and beautiful young lady - I find this commercial touching and moving.  Whatever you're branding or promoting, does it make sense for you to pull at the heartstrings of your target audience?