Always redefines "like a girl" positively

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. 

We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. 

"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." 

So tell us... what do YOU do #LikeAGirl? 

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.

Run like a girl.  Throw like a girl.  Fight like a girl.

Wow this is a moving, illuminating campaign on how we diminish girls and consequently the women that they become.  I love ads that find the exquisite balance between business and conscience, and deftly navigate the thrust to make money and the call to do good.  Kudos to Always!