Bloggers blog, bosses boss

(image credit)

The title of the article says it all - Utah Education Blogger Says He Was Fired For 'Promoting A Gay Agenda' After Writing About Homophones.  The blogger in question is Tim Torkildson, and he wrote about the firing in another blog, of course - The Homophones Got Me! A Record of a Recent Firing.  In the manner of a journalist, he wrote in clear, plain language about the firing, especially the exchange between him and his boss.  Then he slipped into wonderful, novelistic language:

He rose, shook my hand, and left the conference room where we had been sitting. 

I was out the door, at the bus stop, by 11:05. 

After depositing my check at the bank I walked home along the Provo River Path. It was warm, but isolated thunderheads kept the sun in check. The river is low and smells of sewers. Trout are frantically leaping up the spillway by the Columbia Lane Bridge. Dozens of swallows have built their nests under the bridge; they describe wide, frantic circles and give high peeps when they land at their mud-daubed nests. It was pleasant to stop there – now that I have all the time in the world again. 

Further along the path is a wild cherry tree growing up from the bank of the river. Underneath the cherry tree is a green wire bench installed by the Parks and Recreation Department. I sat down to rest there. The cherries are dead ripe and falling onto the pathway, where they are mashed by pedestrians and bicyclists. Wasps stay busy feeding on the sweet pulp. A homeless man, shouldering a towering backpack, his white beard stained brown with tobacco juice, came striding by, stepping right into the pulp and riling the wasps. One of them stung him. He turned to me, holding up a tree branch he was using as a walking stick, and cried “You bit me!” 

I did not try to defend myself. Somehow, it seemed just about right – done in by a crazy old bum with a tree branch. But he lowered it slowly and turned back to his odyssey, mumbling obscenities. I continued to sit there another ten minutes, then slowly got up and went back to my room underneath the basement steps of a friend’s house, where I am writing this. I promised him I would be out of his house by the end of August. Maybe I should have followed the bum; he seemed to know where he was going. 

When one door closes, it’s usually right on your fingers.

If he hasn't yet, Torkildson ought to write a novel.  He has a talent for it.

Give Google+ a try, if you haven't yet

(image credit)

If you wonder why there aren't any ads on Google+, it's because Google cares more about the data we generate.  It has a vast ecosystem, as you may know, and our information drives its formidable ad business model across that ecosystem.  That said, I love Google+.  It's easily the most active and engaging social media I know.

Grant Hill and Milana Vayntrub do AT&T

Grant Hill was a celebrated basketball player, coming out of Duke University 20 years ago and breaking into the NBA with the Detroit Pistons.  But a nagging ankle injury a few years into his career must've been more serious than even he expected, and spent the rest of his big league days in relative obscurity among three teams.  He retired just last year, but his appearance in this commercial is my favorite among an awesome set of AT&T commercials.  Oh, good for you obviously taps that relative obscurity.    

Milana Vayntrub is the actress who plays the AT&T sales lady Lily Adams.  She's articulate and attractive in very natural, unforced ways, and that's her appeal.  I found out that she's actually a comedic actress, and a good one at that, because she pulls off terrific timing and delivery on her lines.  Her humor is of course subtle and demure, because of her business role for AT&T.  But here she is in a more colorful sketch in Bitchy Resting Face.     

Grant Hill and Milana Vayntrub

Tap emotions + offer information = lend impact

This is why focusing on "edu-tainment" is something that produces results for those of us that work in the coaching/training niches.

Kimberly Brink-Castleberry posted this chart and note on Google+ last month, and it's curious.  When we write an article in our blog, for example, we ought to keep in mind its emotional tone and impact.  Sometimes the subject or story carries a certain emotion with it, and that's what prompts us to write about it. In other words, the prompt is external.  Sometimes, too, there is an idea we have, which is laden with emotions, so we craft an article around it all and thus convey these emotions.  In this case, the prompt is internal.

The reason it's curious is that smart marketers, advertisers and salespeople tap into our emotional tendency, for example, by creating content that is geared for this very thing.  In the meantime a load of ads, some trickily positioned, surround that content (e.g., article).  Brink-Castleberry's reference to edu-tainment is an important one: An article that offers solid information or learning, while lending emotional impact and advertising responsibly will, I'd like to believe, serve that company, organization or brand the best.  Otherwise simply hijacking our emotions is ultimately a turnoff.

Social media options for busy CEOs

Elon Musk

A paltry number of Fortune 500 CEOs aren't active on Twitter, and in his article The Social CEO in Crisis Allan Gates makes a good case for more of them to get with the program.  I'm sure these CEOs have a host of reasons why they've chosen to lay low or to side step social media.  But if they feel it is important, there are options for them to get involved and none of these options have to be an all-or-nothing proposition.  Gates zeroes in only on those who are directly active, but any CEO can hire a staff or small team to cover what he or she does and says and post that on whatever social media makes sense.  Short videos are simple enough to create, and they can be posted in no time.  That staff or team can also keep a pulse on their target audience, respond accordingly to comments, and otherwise forge good brand experience.

If certain CEOs simply don't appreciate social media, or see its vital emergence in modern day business and culture, and he or she is simply not open to alternative views or practical suggestions, then so be it.  It is inevitable that they will move on, and pass away, and there is a good bet that their successors will have an entirely different sentiment about social media.  I don't see the merit of coercing them, directly from within their organization or indirectly from outside circles.  But again if they're even halfway amenable, there are options that are workable vis-a-vis their personality, schedule and values.  If they admire what Elon Musk does, then perhaps they can let his social media efforts motivate and guide them.

Ways to monetize your website or blog

(image credit)

I often see Wix ads on Facebook, and had I not already discovered and used Intuit (now Homestead) for my websites, I would have given it a go.  Besides being a user-friendly, do-it-yourself platform for creating a website, Wix also offer a broader ecosystem to help us succeed with our business or brand.  On this note, 5 Monetization Opportunities for Your Wix Website:

1. Install Google AdSense
2. Add the Fiverr app
3. Create an online store
4. Participate in an affiliate program
5. Sell digital products

Let me know how it goes!

Always redefines "like a girl" positively

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. 

We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. 

"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." 

So tell us... what do YOU do #LikeAGirl? 

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.

Run like a girl.  Throw like a girl.  Fight like a girl.

Wow this is a moving, illuminating campaign on how we diminish girls and consequently the women that they become.  I love ads that find the exquisite balance between business and conscience, and deftly navigate the thrust to make money and the call to do good.  Kudos to Always!