I bookmark intriguing commercials, both for personal entertainment and business study purposes. Some are so well done, cinematic-wise, that they could very well win a short-film award. Some are a barrel of laughs, plain and simple.
The three commercials below are production-intensive, that is, requiring loads of personnel, resources and funds. So if you're a small business, any one of these may not be realistic. Still, I thought, you could have a look, and perhaps come up with a creative alternative that's manageable and affordable for your purpose. At the very least, these commercials give you ideas about the tone or plot to adopt for your own video ad campaign.
Some children go hip in the playground, showcasing not just Kmart back-to-school fashion and paraphernalia, but more specifically their layaway payment option.
Jackie Tohn is the embarrassed woman at an office party. Secret Clinical Strength keeps check of perspiration and odor. The director knows to use hashtags to promote conversations on Twitter.
Finally, EASports draws on a throwback theme. The old guard of Arnold Palmer and the seasoned guard of Tiger Woods are no slouch, when it comes to defending themselves on some commercial deal with thugs.
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