Monday, January 20, 2014

Optimize everything about your website


(image credit)
Web performance is user experience. Fast page load time builds trust in your site; it yields more returning visitors, more users choosing your site over a competitor’s site, and more people trusting your brand.

The bottom line is that your efforts to optimize your site have an effect on the entire experience for your users, including battery life.
Reference:  Web Performance Is User Experience.

My takeaway from this article is that you have to optimize the totality of your website vis-a-vis your target audience.  Your superb layout and creative design do not matter much, if your targets get frustrated downloading and navigating your website.

The takeaway, though, has to do with something the article assumes and therefore does not address.  But it's very much a reality for startup entrepreneurs and small business owners: that is, resources and funds.  You may decide to keep your startup under wraps, until you can secure what you need to do realize what you want to realize in relation to your clientele.

But that luxury of time may not be something you have.  Plus, you want to get something out, and see how it works, and tweak it further.  Small businesses are far from perfect to start with, and far from having the sort of necessities at their disposal, in ways that an established company does.

This article is a very good one in illuminating the criticality of speed.  But it misses the boat on the need to optimize resources and funds, regarding websites.

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