Monday, February 3, 2014

How you say what you say matters in social media


(image credit)
If you plan to use all caps: My advice is to make sure you have the stuff to back it up. All caps on the Internet will always be considered shouting, so shout smart if you are going to shout. DiGiorno on Twitter was widely praised for this: @DiGiornoPizza: YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT 
Here's my question to anyone considering such a treatment: Did the all caps do anything other than make people talk about and wonder why DiGiorno needed to use all caps? I don't think so. I think the message is completely lost and the all caps becomes the feature. That may work for you, but then again it may not.
Reference: Social media lessons from the Super Bowl.

How you tweet (e.g., with caps) matters as much as what you tweet (i.e., your message).

1 comment:

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