Running, jumping and biking on 8,000 litres of non-Newtonian fluid in Kuala Lumpur, Malaysia! Brought to you by Mach by Hong Leong Bank together with We are KIX.If I understand correctly, the flow properties of non-Newtonian fluids (e.g., toothpaste) differ from that of Newtonian fluids (e.g., water): Their viscosity is time-dependent, and there is no constant coefficient for it. In other words, run quickly over its surface, and a non-Newtonian fluid will hold you up.
That, plus toss in a sexy girl and loads of fun, and you have the making of a viral promotional video: nearly 20 million views.
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