This week is my pause from blogging here, in order to focus more on my other work: Theory of Algorithms and The Core Algorithm.
However, growth of web designing industry is diversified and many companies have started rolling out Web Design in a form of ready product. Now a user can create [their] own website either by buying a ready design template or using any do-it-your design tool. Moreover the whole process takes much lesser time and investment compare to traditional styled custom website design practice.
Yet, just 3% of websites are created using do-it-yourself platforms. Many users find the complete process of designing website via do-it-yourself tool tedious and refrain themselves from future adoption of any other similar tools. Therefore, B2C website design market is still struggling to find a sizeable market share and most of these tools are used by other web design companies who are well-aware of basics of designs and are seasoned professionals.Reference: The DIY Web Design Is A Billion Dollar Industry Now!
I am just amazed by the number of companies who completely ignore the power of social media to disrupt marketing campaigns. Take the Winter Games, which opens on Friday, as a case in point.
With the Sochi Olympics marred by the anti-gay laws in Russia, McDonald's, Coca-Cola, Visa, Procter & Gamble and other big advertisers are being pilloried by gay rights activists for sponsoring the games. In a textbook social media maneuver the activists have hijacked the Olympics marketing with a well-orchestrated campaign.Reference: For Coke And McDonald's, Ignoring The Power Of Social Media To Disrupt Means No Medals In Sochi.
A day after Rachel Fredrickson won the latest season of "The Biggest Loser," after shedding nearly 60 percent of her body weight, attention wasn't focused on her $250,000 win — but rather the criticism surrounding her loss.
Experts cautioned that regardless of her current weight, the criticism being levied on social media about her losing too much isn't helpful. A more constructive message is needed, they say, centering on body image and healthy living.
The 5-foot-4, 24-year-old Frederickson dropped from 260 pounds to 105 under the show's rigorous exercise and diet regimen — but also time spent on her own before the finale. She was a three-time state champion swimmer at Stillwater Area High School in Minnesota, and said she turned to sweets for solace after a failed romance and gained the weight over several years.
Frederickson's newly thin frame lit up Twitter on Wednesday, with many viewers pointing to the surprised expressions on the faces of trainers Jillian Michaels and Bob Harper during the show's Tuesday night finale. Many tweeted that Fredrickson looked anorexic and unhealthy, while others congratulated her for dropping 155 pounds.Reference: Social Media Erupts Over 'Biggest Loser' Weight Loss.
If you plan to use all caps: My advice is to make sure you have the stuff to back it up. All caps on the Internet will always be considered shouting, so shout smart if you are going to shout. DiGiorno on Twitter was widely praised for this: @DiGiornoPizza: YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT
Here's my question to anyone considering such a treatment: Did the all caps do anything other than make people talk about and wonder why DiGiorno needed to use all caps? I don't think so. I think the message is completely lost and the all caps becomes the feature. That may work for you, but then again it may not.Reference: Social media lessons from the Super Bowl.