Friday, November 28, 2014
Wednesday, November 26, 2014
Monday, November 24, 2014
- Whether it's a popular, niche or controversial subject, be clear first on your purpose for the blog and make sure you are truly interested enough in the subject to write about. Writing on a trending topic that bores you will end up boring would-be readers as well.
- Blogging and social media go hand-in-hand, but certainly not just for promoting your blog. I am turned off on bloggers who post in communities, for example, without context lead-in, relevant comment, or active engagement.
- Video series, regular podcasts, and running polls are things I don't do but ought to consider. How about you? There are many useful tools, platforms and forums at our disposal, so it may be worth trying something you hadn't done before.
Friday, November 14, 2014
On my Tumblr blog Create, Simply Create, I occasionally post creative ads. They're images, not videos, but scanning these (and others you might Google) can inspire you on the kind of promotional ad you want:
Wednesday, November 12, 2014
In just 46 seconds, Canon tells a tale of inspiration, not just for aspiring but struggling writers, but also for the rest of us who aspire and struggle. It's a commercial, so that tale is evidently fictitious: I couldn't find Susan Dryson or anything on her book. But I love the cut-to-the-chase heart of the drama, and the fact that she prevails happily in the end. So Canon isn't just about images, but about self-publishing, too.
You see, the thing is, I am an aspiring, struggling writer, among a number of things.
Monday, November 10, 2014
So picture this: The young man walks his grandmother to the driveway, and shows her his new Buick. She says "It sure doesn't look like a Buick." Their next door neighbor, also an older lady, chimes in "That's not a Buick!" "That's what I told him!" So funny.
That's Buick's gambit for a series of ads: The weary businessman gets an upgrade, before his flight (which has happened to me, too). The eager woman finds out her painting is worthless, but the exquisite frame has a $35,000 value. Then, a pool-playing bar patron finds out that longtime rock star Peter Frampton (rf. Show Me The Way) is replacing a band member on stage. It's about a pleasant surprise, when you give the new Buick a try, and who doesn't like pleasant surprises, right?