So picture this: The young man walks his grandmother to the driveway, and shows her his new Buick. She says "It sure doesn't look like a Buick." Their next door neighbor, also an older lady, chimes in "That's not a Buick!" "That's what I told him!" So funny.
That's Buick's gambit for a series of ads: The weary businessman gets an upgrade, before his flight (which has happened to me, too). The eager woman finds out her painting is worthless, but the exquisite frame has a $35,000 value. Then, a pool-playing bar patron finds out that longtime rock star Peter Frampton (rf. Show Me The Way) is replacing a band member on stage. It's about a pleasant surprise, when you give the new Buick a try, and who doesn't like pleasant surprises, right?
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