How the Osher Clinical Center does a promo video

The Osher Center for Integrative Medicine, a collaboration between Brigham and Women's Hospital and Harvard Medical School, is focused on enhancing human health, resilience and quality of life. We believe that by increasing our fundamental scientific understanding of human health, we are moving toward a new model of wellness and healing. 

At the Osher Clinical Center, we believe in treating the whole person. Our integrated treatment model connects gaps in patient care and offers additional healing modalities to complete their primary medical care.

This is a promotional video, but see how the film director framed it as an educational documentary.  Instead of focusing on the Center per se, it focuses on what it does, how it helps, and why it views and remedies ailments in an integrative fashion.  It's nearly 11 minutes long, but I found it captivating.