Forbes contributor Dorie Clark reveals four key insights [see screen shots below] from her recent interview with Dave Kerpen, author of Likeable Business, about what your company may be doing wrong on social media - and how you can fix them to get ahead of the competition.
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| Get genuine engagement going first, before loading the Timeline or News Feed with your stuff |
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| Keep in mind that ROI in the short term is bound to be negative, but go ahead and keep track of it |
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| Speak with an authentic voice, and be patient and consistent in establishing it |
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| Social media may seem huge, but it's just one part of a total marketing plan |
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