Practical tips for business blogging

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Writing great blogs for your business is one of the most valuable marketing techniques you will find, yet it is often forgotten. In fact, small businesses who consistently blog receive 126 percent more leads than those who do not and benefit from 55 percent more visitors to their web pages. However, just writing any old blog isn't enough -- if you're not producing fresh, dynamic and interesting content, you may be sending the wrong message about your brand.

Reference: The 20 Golden Rules of Business Blogging.  

Have at it.