Waterford Patch blogs focus on local businesses

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The five reasons that Erin Quinlan lists in her article - Hey, Small Business Owner: Why Aren't You Blogging on Patch? - for why business owners ought to blog are clear and straightforward:

1. Improve search engine optimization (SEO)
2. Build subject matter authority
3. Connect the dots among your social media and websites
4. Generate more website visits
5. Take advantage of free blogging platforms

But curiously what Quinlan doesn't address is a unique feature of Waterford Patch: namely, its community focus:

Simply put, Patch is an innovative way to find out about, and participate in, what's going on near you. 

We're a community-specific news, information and engagement platform driven by passionate and experienced new media professionals. Patch is revolutionizing the way neighbors connect with each other, their communities, and the national conversation. 

We want to be the most trusted, comprehensive, and relevant news and information resource in your community. What can you do on Patch? 

• Keep up with news and events
• Check out photos and videos from around town
• Learn more about local businesses and the people behind them
• Participate in discussions
• Share your perspectives via our Local Voices blogging platform
• Submit your own announcements, photos, and reviews

Give it a try.