Friday, December 20, 2013

Turkish Airlines Kobe v Messi selfie shootout



I've flown Turkish Airlines several times between the Middle East (e.g., Dubai) and the US (i.e., Chicago), and they're simply not a well-known carrier in the US.  But this video commercial is a really good one at rectifying that.  It pairs American basketball star Kobe Bryant with Argentine soccer star (`footballer) Lionel Messi.

It's clever, contemporary, and cosmopolitan:
  • A `selfie is now a common term to refer to self-portraits.  Credit social media for encouraging people to take their own pictures, often with others in the same shot.  
  • A shootout is a sports concept that many of us can relate to.  In soccer, it's called penalty shots, in order to decide the winner, after teams play to a draw.  In hockey, it's called a shootout.
  • Finally, it takes Bryant and Messi to cool destinations that Turkish Airlines flies to, so the locale of this delightful game of oneupsmanship matters a great deal.     

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