 |
| Marissa Mayer |
Mayer did play up to the egos of the ad industry audience by noting that commercials are often more interesting than programming, saying that ads can be "30-second stories."Reference: Yahoo CEO takes heat for stilted presentation in Cannes.
Maybe Marissa Mayer is feeling more heat to build up Yahoo! business and lift revenues. But the apparent irony to her talk was her not spinning Yahoo! and telling its stories very naturally. She may have slipped into more programming than commercials, in other words. No matter, it's a lesson learned for the struggling CEO. David Hasselhoff running around the crowd with his red Baywatch buoy may give her, and the rest of us, some ideas.
No comments:
Post a Comment