Tap emotions + offer information = lend impact

This is why focusing on "edu-tainment" is something that produces results for those of us that work in the coaching/training niches.

Kimberly Brink-Castleberry posted this chart and note on Google+ last month, and it's curious.  When we write an article in our blog, for example, we ought to keep in mind its emotional tone and impact.  Sometimes the subject or story carries a certain emotion with it, and that's what prompts us to write about it. In other words, the prompt is external.  Sometimes, too, there is an idea we have, which is laden with emotions, so we craft an article around it all and thus convey these emotions.  In this case, the prompt is internal.

The reason it's curious is that smart marketers, advertisers and salespeople tap into our emotional tendency, for example, by creating content that is geared for this very thing.  In the meantime a load of ads, some trickily positioned, surround that content (e.g., article).  Brink-Castleberry's reference to edu-tainment is an important one: An article that offers solid information or learning, while lending emotional impact and advertising responsibly will, I'd like to believe, serve that company, organization or brand the best.  Otherwise simply hijacking our emotions is ultimately a turnoff.