Impersonator Frank Caliendo feasts on sports figures for his act, and I see him now and then on ESPN. Today I stumbled on his latest, at the comedic expense of NBA great Charles Barkley. Just hilarious.
So there's the idea: Someone like Caliendo 'humorizes' some famous lines in a film, and draws more viewers to the site. Both the backdrop and the subtitle carry the Progressive promotional, in this case.
Alternatively: Caliendo impersonates particular people in sports, who directly promote whatever product or service, brand or film is on the table.
What a way to reach the large sports market!
Just in case you haven't seen the following famous scene yet or recently:
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