Promoting your brand amid NFL fiasco

National Football League

ESPN Keith Olbermann calls the NFL the National Freefall League, and I call it the National Felony League.  Arguably the most formidable, wealthiest sports league in the world has been rocked with allegations, incidents and coverups on domestic violence and child abuse.  There are high profile brands that have mega-sponsorship deals with the league and-or particular teams, and they've been speaking out on the botched-up handling of these matters.  I've heard about Radisson, Anheuser-Busch, Proctor & Gamble, and Pepsi, but there are more: NFL Sponsors Speak Out - but Keep on Advertising. 

We diehard fans love our football, and while he may be disturbed by all the hell breaking loose in the NFL, and while we may tweet criticisms and concerns, we are all in, come game day.  So as long as the viewership, the attendance, and the purchases keep coming, advertisers will keep advertising.  Speaking out is good, but pulling out may not be an option for any of them, if the money keeps rolling in. 

But for your small business, brand or organization, be thoughtful about how you create your promotional efforts, video or otherwise.  If you genuinely support organizations that fight domestic violence and child abuse, then you may be in a good position leverage all the negative scrutiny the NFL has drawn for itself.