MIT admissions does blogging right

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If you blog about something that is genuinely interesting to you, then chances are you'll find an audience that suits your blog best.  So much of the advice on blogging and social media seems to center on making it relevant, engaging the audience, and doing it consistently.  Sound advice, to be sure.  But if you're not clear on why you're blogging and-or you're not really into whatever you're blogging about, then matters of relevance, engagement and consistency stand on shaky ground. 

Enter, MIT students.

Ten years after Ben Jones, former director of communications at MIT, and Matt McGann, current director of admissions at MIT, first conceived of using uncensored, student-generated content on the homepage of the undergraduate admissions website, the MIT Admissions Office celebrates an unparalleled decade of student blogging.

“These are, in my opinion, some of the best blogs that have ever been written for MIT Admissions," says Chris Peterson, assistant director of admissions. “If I could assign reading to prospective students like I can assign it to my students, I would have any serious applicant read all of these. I feel like I have learned so much — about MIT, about myself — by doing so.”

Reference: Undergraduate Admissions Office celebrates 10 years of student blogging.