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The Fug Girls are Jessica Morgan and Heather Cocks, and while fug probably refers to "fucking ugly," the bloggers suggest it's actually "fantastically ugly."
In any event: The Fug Girls Are Live-Blogging the Oscars Red Carpet. For fashionistas, the Red Carpet is often a captivating pre-show show.
I like the idea of live blogging. Twitter, and other social media, are certainly forums for running commentary on a major event. But doing on on a blog adds a twist of intrigue. A blog is like a diary that a blogger shares.
So imagine Morgan and Cocks writing in a physical diary, and we gather around them, maybe hover over them, to read what they write, as they write it.
Think about doing something similar, the next time you hold an event for your business, brand or organization.
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