Before showing the business members the Nike image, I asked `What was Step 3? Now that they clarified what they were trying to accomplish on LinkedIn and now that they had created their roadmap for accomplishing it, what did they have to do next?
Simple, right?
Apparently not for a lot of people, who seem to stumble or fall short of doing what they need to do to reach their end. Step 3 of The Core Algorithm is virtually a workshop in itself, as it's where the rubber meets the road, as they say. But in brief it's about (a) knowing your abilities, motivation and energy and (b) doing only what works for you vis-a-vis that end. We get so caught in advising others, and conversely following the advice we get, that we lose track of what really works best for each of us. Navigating LinkedIn, and making it serve their purpose, is no different. Each of them has to figure that out.
Some Do`s are (a) clarifying their purpose, before jumping in; (b) creating the right roadmap for getting there, and keeping things simple and effective; and (c) participating realistically and engaging actively.
Some Don't`s are (a) spamming others with impersonal messages or generic sales pitches; (b) just liking something, that is, without actually reading a post or viewing a video; and (c) trying to do too much at one time.
Finally, I said, on social media, we learn that we have to allow for the obligatory cute cat meme.
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