Duracell proves the importance of the power inside by telling the story of all-pro linebacker Patrick Willis. His personal journey to the pinnacle of the NFL required the ability to power through obstacles and a steadfast and unwavering belief in himself. His story is remarkable and inspiring and further proof that with the right stuff inside, great things are possible.The first time I saw this, I didn't know it was a Duracell commercial. It was inspiring to be sure, and I thought it was an ESPN piece on Patrick Willis.
A brand has quite a few promotional options. The owner can sponsor a sports event or figure, which another organization arranges for. The owner can choose a theme and story that fit the brand perfectly, then create the video himself or herself. Or the owner can simply point to whatever is up and about, online or in person, and associate with it.
Regardless, I love this piece. Kudos to Duracell.
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