This is the slide deck from a talk I gave last week to a Lunch and Learn networking group at the Lake County Chamber of Commerce in Illinois. The purpose to talk about the fundamentals of LinkedIn, in an effort to level the playing field for members, but also to allow for questions from more seasoned, sophisticated users of this social media.
I covered the first three points, right as I walked everyone on the agenda, then spent the rest of the talk delving into the second three points.
The Core Algorithm is a practical applications model for doing things and getting things done more effectively.
It seems so easy for so many people to just jump into task, and therefore neglect the all-important first step of clarifying what they're trying to accomplish. Business members, I said, can call it purpose, target market, or vision, but it's all about knowing as crystal clear as possible what their endgame is, where they're driving to, and what they want to make a reality.
As it relates to LinkedIn specifically, I prompted them on what that purpose might be for each of them. Then, I gave them a little bit of time to reflect and note it.
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