Thursday, August 22, 2013

Purpose matters first, then design matters


This isn’t 2001: Consumers expect simple websites. Yes, the reasons people visit websites certainly affects whether or not they actually purchase a product, and brokerages probably have different clientele than consumer websites and even consumer banks. But it stands to reason that better web design translates to better business whatever the case.
So writes Derrick Harris in A few good charts showing why website design matters.

(image credit)

(image credit)

For sure, design matters.  It did for Steve Jobs.  It does for Larry Page and Sergey Brin.  It definitely does for Jeff Bezos.  

But I say, purpose matters more, and purpose must come first.  What are you trying to accomplish, and what do you want your website to do?  Once you are crystal clear on this, then you (and-or a developer) can proceed to design a website that best suits you and serves your purpose.  
  

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