InQuest Marketing had this to say about Twitter in the Social Media Strategy community on Google+:
Twitter can be a wonderful vehicle for marketers and advertisers to tell their story and demonstrate their personalities. It can build customer loyalty toward a brand. The following is a blog post about how to use Twitter to the fullest as a brand- it can be fun, too!
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Be savvy and funny
Whoever manages your social media profiles and pages, be sure it's someone who is savvy and funny and has a good pulse on what your target audience likes a lot.
Another thing he does well is he truly interacts with his followers. If a follower asks if they have a certain book, he replies to them with a picture of the book, a sticky note with the user’s name attached, and an offer to hold it for them until they get there.Jump to it
If a problem occurs, jump to it immediately and take care of it effectively. An apology helps, if sincerely given, but it's not enough. Doing something about it is crucial, too.
Actor/Director Kevin Smith Tweeted that he had been kicked off a Southwest flight for being overweight. Southwest promptly replied with numerous apologetic Tweets and let the other Twitter followers know that the customer service team was on the case.Be real and genuine
The article calls it having a personality for your brand. Me, I just call it being real and genuine. That is, no auto-bots and no auto-replies. None of those terrible social media apps that emphasize convenience and efficiency for the user, over engagement and sincerity with the audience.
Creating this persona not only brings life to the brand, but it can also generate content. If your brand is a grocery store, it probably LOVES Rachel Ray or Bobby Flay. Any time either of them is in the news, you’ve got something to post about. You’ve got someone to follow, and you’ve got a quirk that your followers can really relate to.
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