Thursday, August 22, 2013

Super-fast stars promoting high-speed broadband




A member of Richard Branson's Virgin Group, Virgin Media is a pay-TV and high-speed broadband operator.  It makes sense that they engage track stars to be spokes-athletes for their offering.  Usain Bolt, for example, is considered the fastest human on the planet.  In particular, he is the first to win gold medals for both the 100- and 200-meter races - twice:  in the 2008 and 2012 Summer Olympics.



Mo Farah is also on the Virgin Media ad team, though I couldn't find him in any of their commercials on YouTube.  So this Nike commercial will do.  Farah is an Olympic and World champion in the 10,000- and 5000-meter races.  


Christine Ohuruogu

Finally, Virgin Media signs Christine Ohuruogu to be part of advertising campaign.  She is a double World champion in the 400-meter race.
"Christine has consistently shown that the rest just can't keep up with her incredible speed, so what better ambassador for Virgin Media and our superfast broadband?" said Jeff Dodds, chief marketing officer at Virgin Media. "She's part of a stellar Team Virgin Media and will be a great representative for us as we look ahead to Glasgow 2014."

No comments:

Post a Comment