Monday, August 19, 2013

Video ads at the crossroads of new and old media


For one, I noted that with the exception of print, new media has not supplanted old media - that is, TV and radio.  Rather, new media and old media run on separate tracks that often intersect, even collide.  

For another, I argued before that YouTube will increasingly look like the regular TV, that is, peppered with commercials.  In turn, TV will look more like online programming, as it becomes increasingly tethered to the internet.  

These IPOs signal that investors have enough confidence in the future of digital video that they’ll put some chips on the table. They see advertisers using online video to extend their TV campaigns [e.g., "The Blacklist," below] and this sector growing at rates far higher than the advertising market as a whole.


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