The new look groups on LinkedIn

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LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel. There have been more than 2 million Groups created around almost every topic imaginable — from entrepreneurship, philanthropy and careers to social and digital marketing. These communities have become places where our members are exchanging and sharing their experiences, business knowledge, interests and ideas with other like-minded professionals daily. 

As part of our ongoing efforts to make LinkedIn easier and simpler to use, we’ve brought a new streamlined look that will give Group managers and Group members the ability to customize and visually differentiate their conversation space.

Reference:  Introducing a New Look for LinkedIn Groups [INFOGRAPHIC].

As with anything worthwhile and important on social media, managing a group requires that (a) you clarify your purpose, intent or priority and (b) you invest time and effort into serving your purpose.