To annoy or not annoy with your video ads

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Facebook will start letting marketers “buy their way directly” into Facebook users’ feeds “with a 15-second pitch” that will cost them between $1 million to $2.5 million per day to buy.

So reported by BGR - Using Facebook is about to get a lot more annoying.

Facebook is not annoying to me, and I anticipate that it will not be annoying, either, as it builds its business model further.  In recent weeks, I've seen sponsored posts on my Home page, coming in second in line.  So that promotional video becomes all the more important, as it has the potential to reach millions of people at any given moment.  

Because sports is such a passion of mine, I visit sports sites frequently and consume content - articles, videos and photos - as if it were a meal that came after a stretch of fasting.

I love two sites - NHL Network (hockey) and NBC Sports - but their video ad programming is definitely annoying.  These sites tend to navigate slowly and its content is sometimes difficult to find.  On top of that, ads seem to come more frequently and for lengthier stretches.  I've taken to toggling off to another site, like Facebook or Google+, while its 30-second commercial runs.

Two other sites I love, which have much better video ad programming, are ESPN and YouTube.  On occasion, ESPN will show the very same commercial over and over, and that's wearisome.  That's just an exception, thankfully, in an otherwise well-structured and well-modulated programming.  

I don't like the in-video ads on YouTube, but at least I can switch it off.  Also, there are TrueView ads, which give viewers the option to "Skip Ad" after five seconds of watching.  Which I truly appreciate!