Want to change your Tumblr logo? Aside from the gratuitous nude photo of Adriana Lima, this is actually a useful, straightforward tutorial.
Much of the Web relies on advertising income, but anti-ad technology could put a dent in that revenue. A recent report from the Web service PageFair said that on average 22.7 percent of visitors to 220 Web sites were using ad-blocking software, which automatically removes most ads from a Web page. The figures were highest in gaming and technology Web sites, which tend to have a large concentration of savvy users.
PageFair said the practice was growing at a rate that suggests almost all sites will appear without ads by 2018.
There are plenty of reasons to say that isn’t so. For one thing, PageFair makes money by helping companies get around ad blocking, so it has an interest in making ad blocking seem like a problem in dire need of solving. In an e-mail, however, PageFair executives defended their methods and conclusions. The company compared visits recorded on Google Analytics with the ad impressions recorded by a separate ad server.The challenge for advertisers - whether it be video, text or image, or some combination - is to create an ad campaign that actually works: Someone buys their product or service, at the end of the day. In turn, the challenge for consumers is to appreciate the give-and-take nature of the ecosystem. For example, we can enjoy Facebook for free, but for the sake of having ads in our midst.
LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel. There have been more than 2 million Groups created around almost every topic imaginable — from entrepreneurship, philanthropy and careers to social and digital marketing. These communities have become places where our members are exchanging and sharing their experiences, business knowledge, interests and ideas with other like-minded professionals daily.
As part of our ongoing efforts to make LinkedIn easier and simpler to use, we’ve brought a new streamlined look that will give Group managers and Group members the ability to customize and visually differentiate their conversation space.Reference: Introducing a New Look for LinkedIn Groups [INFOGRAPHIC].
|Snapchat Fact: Learn more about snapping from Shannon!|
Almost ten years ago, I left my career as a professional therapist to become a stay at home mom. Back then I was feeling burned out, isolated and depressed. A friend suggested that I engage in social media, and doing helped to pull me back into the world. Five years ago, I drifted into blogging. There was no plan aside from remaining plan-less. The blog saved my life. That’s not hyperbole.
It saved me.
It didn’t used to be this way, and in my experience, this kind of thing causes a rift within the various blogging communities, tapping into the greatest fear of a writer – the fear that our words won’t connect us with others, that nobody will care about what we write, that we will be harshly judged, that we simply aren’t good enough.
Today, paid bloggers are constantly under the pressure to prove their worth in order to monetize their blogs. I am one of those bloggers. My boss has to “justify the cost” of keeping me, (his words, not mine) and he can’t do that unless I am generating income for the site in a measurable way. It’s impossible to do that without a community.
What to do?
Bowing out gracefully seemed like a good plan, really the only plan that would make me happy again.
“The best laid schemes o' Mice an' Men, Gang aft agley, An' lea'e us nought but grief an' pain, For promis'd joy!"
Robert Burns – 1785.
Translation? Even if you have a good plan, there are just no guarantees your plan will succeed or bring you happiness. Plans fail. Plans change. Expect the unexpected and the Gang aft agley (whatever that means).
What a fantastic #infographic to explain the concept behind each of the main #SocialMedia platforms. Definitely some #fridayfunnies to finish off your week!Reference: Nicholas Redfern.
"Christine has consistently shown that the rest just can't keep up with her incredible speed, so what better ambassador for Virgin Media and our superfast broadband?" said Jeff Dodds, chief marketing officer at Virgin Media. "She's part of a stellar Team Virgin Media and will be a great representative for us as we look ahead to Glasgow 2014."
So writes Derrick Harris in A few good charts showing why website design matters.
This isn’t 2001: Consumers expect simple websites. Yes, the reasons people visit websites certainly affects whether or not they actually purchase a product, and brokerages probably have different clientele than consumer websites and even consumer banks. But it stands to reason that better web design translates to better business whatever the case.
These IPOs signal that investors have enough confidence in the future of digital video that they’ll put some chips on the table. They see advertisers using online video to extend their TV campaigns [e.g., "The Blacklist," below] and this sector growing at rates far higher than the advertising market as a whole.
Blogging is an everyday occurrence for me. However, it is only one part of the duties I juggle on a daily basis. This makes writing blog content in the fastest, most efficient way possible an absolute must.
How can you accomplish this? Through six essential blog editors that will free up your time and allow you to focus on what matters most, the actual writing and content of the post.
Whether you blog once a week or once a day, finding a better way to blog will allow you to write proficiently, allowing you to stay top-of-mind as an informative and relevant subject matter expert!So writes Rebekah Radice recently in 6 Essential Blog Editors Every Blogger Needs.
[E-mail marketing is] also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”4300% is hard to believe, but we can be sure that it is cost-effective and it results in positive ROI.
Promoting social sharing and interaction with your email contacts is important for a number of reasons:
- To extend the potential reach of your emails. As people share your emails, your brand gets more exposure and more potential for opens, clicks and conversions.
- To grow your email list. As more and more people receive your emails, the more chance you have of gaining new subscribers.
- To connect with your audience. Each social network allows you to connect with your contacts in a slightly different way.
YouTube, Instagram, Vine, Klip, Qwiki, Vimeo, Viddy, Socialcam … that’s right, video sharing is everywhere.So writes Gabriel Shaoolian in a very informative article - Online Video Sharing Platforms Are Marketing Gold. Just in case you've been sleeping under a rock the past year, it's time to wake up, my friend.
YouTube users not only watch billions of videos, but they upload in excess of 100 hours of videos every minute. It’s not a fad or a trend. It’s a way of life.
Other video sharing platforms have emerged since YouTube began, but the race to jump on the video sharing bandwagon more or less began when Twitter acquired the six-second video sharing platform Vine in January. According to Compete.com, what started modestly with 77,000 unique visitors in January grew to 3.6 million unique desktop users five months later. No one can afford to ignore stats like these. [emphases, added]More than ever, videos are simply no longer the sole purview of production houses, but of anyone with a smartphone camera. Case in point: Last year my 13-year old daughter and four friends videotaped a takeoff on Justin Bieber and Niki Minaj's "Beauty and a Beat," and it was pretty cool. Their editing skills weren't bad, either.
The opportunities are nearly endless for marketers to use video sharing platforms to spread their message in the best possible way. Here’s why:Need more convincing about the crucial opportunities for promo videos?
- Marketers are able to share content and engage with users via platform communities who are already interacting with each other.
- Users have the chance to dip into a huge inventory of world-wide videos, both professional and user-generated.
- Portability of content means marketers and users can participate on multiple platforms.
- The self-serve nature of social media allows for targeted and effective advertising.
Video sharing has become an effective way to communicate with users. There’s a lot more to come as companies like Vine and Instagram learn how to make better use of the market that has exploded around them. Meantime, it’s a good thing for both users and brands alike. Instead of wading through endless emails trying to find the message, a solid, short video can say it all.
Facebook will start letting marketers “buy their way directly” into Facebook users’ feeds “with a 15-second pitch” that will cost them between $1 million to $2.5 million per day to buy.So reported by BGR - Using Facebook is about to get a lot more annoying.
Blogging in itself is a skill that entails many different qualities, especially for college students. It enables them to become a better writer, develop more tech-savvy knowledge, aid in marketing services, and have more networking experience. These are all valuable aspects that only add to an arsenal of abilities which can make students more qualified as a future employee.
Twitter can be a wonderful vehicle for marketers and advertisers to tell their story and demonstrate their personalities. It can build customer loyalty toward a brand. The following is a blog post about how to use Twitter to the fullest as a brand- it can be fun, too!
Another thing he does well is he truly interacts with his followers. If a follower asks if they have a certain book, he replies to them with a picture of the book, a sticky note with the user’s name attached, and an offer to hold it for them until they get there.Jump to it
Actor/Director Kevin Smith Tweeted that he had been kicked off a Southwest flight for being overweight. Southwest promptly replied with numerous apologetic Tweets and let the other Twitter followers know that the customer service team was on the case.Be real and genuine
Creating this persona not only brings life to the brand, but it can also generate content. If your brand is a grocery store, it probably LOVES Rachel Ray or Bobby Flay. Any time either of them is in the news, you’ve got something to post about. You’ve got someone to follow, and you’ve got a quirk that your followers can really relate to.